Managing your online reputation is a daily task. The perception that people have about you requires you to keep an eye on different elements, such as your website, blog, reviews, recommendations, survey responses, etc. In this post, you will learn how to improve your online reputation management.
What is online reputation?
Online reputation is the opinion, idea or concept that people have about an institution, brand, company or person based on their experiences with it. It’s important to realize that online reputation is not under the absolute control of a person or an organization.
Beyond the image projected by the brand or company, online reputation also consists of messages, comments and opinions expressed by third parties on social networks, forums, blogs, portals review and online media.
Why is online reputation management important?
If you have a bad online reputation, you must try to fix it as soon as possible because it i’ll have an impact on whether or not a consumer decides to request your services. Mismanagement on your part can cause major losses. Consumers are more likely to choose the services of a brand with a good reputation than one with a bad online reputation and many negative comments.
8 tips for improving your online reputation management
Here are some useful ways to improve your online reputation management:
1. Investigate
Find information about your brand on the internet. Review comments on different platforms whether they are social networks, blogs or forums in order to know the values that identify your brand. Based on this research, you’ll get the terms that users relate to your brand and help you optimize the SEO of your website.
2. Build a sustainable reputation strategy
Don’t expect to face bad criticism or hear negative feedback to start managing your reputation. How do you want to be perceived? What are your values and mission? What information about you do you want to make public?
3. Choose the content you want to promote
80% should focus on content that belongs to you, such as content on your website; 10% should focus on the public content you really control (for example, social media); and 10% should be the content you could influence (such as search engines or portals review).
4. Choose your texts and images well
Every detail of the content on your website, selected images for social media profiles and shared content on your blog, helps build online reputation and create an image for the audience. It’s very important to pay attention to each of these details so that nothing is left to chance, but responds to a predetermined strategy. Think about it when managing your online reputation.
5. You’re what you tweet
It’s increasingly difficult to keep personal and professional publications separate, or think that what you publish personally will have no impact on your business. Therefore, separate the professional from the personal.
You can also read: What you should know before implementing an online reputation management strategy
6. Stimulate the opinion of customers
Actively request customer feedback and create channels for this, for example on your website or on social networks. By doing so, you will have a positive impact on your online reputation.
7. Generate and publish content of interest
Apply a content marketing strategy. Creating positive and quality online content will help mitigate possible negative consequences of attacks against your brand. It can be signed by the brand, users on behalf of the brand or anonymous users. In any case, the goal is to position these contents in Google searches and improve your SEO strategy.
8. Deal with criticism
If you are finally caught up in an online reputation crisis, take advantage of the potential of the web to interact with users. Whether negative comments are justified, you have to take responsibility and apologize.
Otherwise, you can always resort to your brand’s performance protocol to react promptly to any emergency situation. In any case, guide long-term criticism and, if possible, transfer it to private media.
Now you know 8 useful tips for improving your online reputation management. In short, to have a good online reputation is essential to monitor your brand to collect and analyze all the data that allows you to see how your image evolves over time on social media. We hope this information has been helpful!
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